If You Are Not Blogging, You Are Missing these Benefits
Even though there are many advantages that could come, it is the hard data that proves just how critical blogging is. By simply beginning to post blogs, organizations see a 97 percent increase, on average, of inbound links from other sites.
Inbound Clicks Will Explode
There are lots of intangible and potential benefits related to blogging, but the hard data is where things are most extraordinary. Companies that begin blogging see a 97 percent enhancement in inbound links.
These links add Search engine optimization value to the website itself, and visitors from other sites could easily become paying customers. When other websites start seeing a blog as a practical source of information, they will start linking directly to it.
Improves Overall Search Engine Optimization
While inbound links certainly do good things for SEO, blogging in general accomplishes so much more. In fact, blogs that received no inbound links at all would still improve a site’s SEO. Simply because more pages are available to be indexed, and online searchers are more inclined to come across them. Internal linking between pages on the same site can also help in this endeavor.
Improve Other Digital Marketing Forms
Blogging can also do great things for a organization’s other forms of marketing. By embedding videos directly into blogs, for instance, the view count on the video will go up in addition to getting more eyes on it. Blogging also gives local businesses the opportunity to post original content on their social media pages that actually results in superior traffic to the main site.
Although some companies still treat it as such, blogging is not an option for local businesses. It may be possible to get by without it, but it puts a brand at a distinct shortcoming. The benefits of blogging are immeasurable, but the aforementioned three should be enough to make its importance crystal clear.