Pay Per Click Services

Pay Per Click is one of the fastest ways to get prospects to your website. It is also one of the easiest ways to lose your shirt in online marketing. Do it right & you can hit it big. Do it wrong & you will lose money hand over fist. Professional PPC management can not only help you to refine the keywords for you to bid on, but can also reduce your cost per click by increasing your Google quality score. When it comes to PPC management, there are two typical fee models:

  1. Your monthly fee is equal to a flat percentage of your monthly PPC spend
  2. You pay a flat monthly service fee

Since proper PPC management can be rather time consuming, most really good PPC managers will not take a client on in a % model, unless they are spending thousands of dollars per month on their PPC campaigns. So most small to mid-size businesses will get a better PPC manager by paying a flat fee for service. That is the model that we utilize for the vast majority of our clients. Our professional PPC management services include:

  • Keyword Research (this is PPC specific, so we cannot use the same keyword list that was generated for your SEO/SEM campaigns)
  • Top Quality Ads – (2 for each ad group for split testing)
  • Creation of campaigns after keyword and ad approval
  • Will provide CSV files of campaigns and keywords
  • Adding Google Analytics code with Advanced Analytics Filters**
  • Conversion tracking
  • Google Website Optimizer – Track what layout of your site converts the best. Split test multiple headlines/images.
  • Onpage optimization advice

**What is advanced Analytics? Analytics normally shows data for the keyword you have bid on in Adwords. Eg. If the keyword is "blue shoes" analytics shows impressions and clicks for "blue shoes".  Advanced analytics will show data for exact variations of the keyword – exactly what the user has typed. With advanced analytics filters, you know EXACTLY what the user has typed to get to your page. This way, you can harvest 100's of keywords and also find many negative keywords to add to your campaign. More negative keywords = more relavant search results and better CTR (Click Through Rate). In plain English, that means that more of the people who land on your webpage from clicking on your PPC ad actually enter your site & spend some time checking out what you have to offer, instead of "bouncing" or leaving your site right away. Our tiered fee structure for monthly Professional PPC Management is as follows:

  • Monthly PPC Spend under $6600, Monthly Management Fee is $500
  • Monthly PPC Spend under $13,200, Monthly Management Fee is $1000
  • Monthly PPC Spend under $26,400, Monthly Management Fee is $2000

For larger budgets our management fee equals 15% of your total monthly PPC budget. 

For clients that are just getting started and have a more modest budget, we also offer packages with a total out of pocket in the $250-1000 range.  These packages include a 25% campaign management fee.

To find out more about our PPC management services, simply click the button below and fill out the brief form.  A representative will follow up with you.

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