Search Engine Optimization

Search Engine Optimization is the art of customizing your website so that it shows up (ideally on page one) when someone searches for your products and services online.

Search Engine Optimization can be broken up into two distinct phases & to maximize your return on investment, they must be performed in the proper order.

The first step is to optimize each page of your website itself.  This process is referred to as "Onsite Optimization".   Please click HERE to learn more about Onsite Optimization.

Once your onsite optimization is completed, then we will move on to the 2nd phase which is referred to as "Offsite Optimization". 

Offsite Optimization pertains to the creation & distribution of a wide variety of different types of content to different places around the internet that are not on your own website.  Each piece of this content is targeted for a particular search term.  The idea is to get this content to show up in the search engine results for a given search term & when people click on a link to view that content, they will find a link directing them back to your website.  By creating multiple pieces of optimized content, you can take up multiple places in the results page from a given search.

Some people do confuse Social Media Marketing with Offsite Optimization.  Much (though not all) of the content created for Social Media Marketing, if planned and executed properly, will be optimized content.  However, Offsite SEO typically will include such services as

  • Article Marketing
  • Video Marketing
  • Press Release Marketing
  • and many other forms of Link Buiding

Please click HERE to learn more about Offsite Optimization.

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