What is it? Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website. After someone visits your website, remarketing allows you to follow them around as … [Read more...]
Archives for July 2018
Good news for business owners in the travel and hospitality industry!
Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking. Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to … [Read more...]
Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?
A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and … [Read more...]
3 Ways to Get More 5-star Reviews!
Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to … [Read more...]
5 Ways To Use Reviews as Marketing Content!
If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to … [Read more...]
Top 3 Challenges to Tracking Digital Marketing ROI
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing … [Read more...]
Is Your Business Website Fully Optimized for the User Experience?
If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using … [Read more...]
How Accreditation by the Better Business Bureau Increases Sales
How Better Business Bureau Accreditation Builds Consumer Confidence The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and … [Read more...]
5 Easy Ways to Better Engage Your Audience
Every time a user comes to your website or social media page you have the opportunity to interact with them and turn them into lifelong customers! We want your customers to enjoy coming to your page and to look forward to viewing your … [Read more...]
How To Make Your Business Stand Out from the Crowd
SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal. Many businesses fill their feeds with discussions about how reliable and … [Read more...]