On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer's’ curiosity, build … [Read more...]
Archives for October 2018
Welcome a Grimace with a Smile
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is … [Read more...]
To Hire or Not to Hire a Full-time Marketing Director?
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal … [Read more...]
The Why and How of LinkedIn for B2B Leads
It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media … [Read more...]
Keep Your Business’ Remarkable Reputation Online and Get More Customers
You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline. Here’s some things you can do to make sure the … [Read more...]
How Optimizing Your Websites and Landing Pages Will Increase Conversions
It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the … [Read more...]
Get Customer Reviews and Rev up your Revenue
Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s opinion about a product before deciding to … [Read more...]
Keyword Research is a Critical Success Factor in SEO
Keyword Research allows you to gain intelligence on the actual queries of your potential customers are using and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO … [Read more...]
Are You Wasting Money? What is Your Customer Acquisition Cost?
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in … [Read more...]
10 Highly Effective Ways to Promote Your Business with Social Media
Are you putting social media to work for your benefit? Follow these 10 strategies to reach social media success! 1. Choose the Right Platforms Every business is different. Make sure you consider both your customers and your business. … [Read more...]