Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing … [Read more...]
Archives for March 2019
SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business
If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success … [Read more...]
Is Your Business Website Fully Optimized for the User Experience?
If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using … [Read more...]
Important Design Elements that Your Website Should Have
There has been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many … [Read more...]
What is SEO?
SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the … [Read more...]
Two Ways to Make Your Business More Visible Today!
You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic? On average it takes between 6-9 months for SEO to … [Read more...]
15 Strategies to Boost Your Website’s Conversion Rate
Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are … [Read more...]
Why You Should Optimize Your Website
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if Google can read your website correctly and interpret your content then … [Read more...]
Your Small Business Can’t Afford to Make these Online Advertising Mistakes
Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven't been paying off? At Mach4Marketing, we have run hundreds of successful PPC campaigns. Take our … [Read more...]
Taking Advantage of Reputation Marketing to Gain Customer Trust
Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, … [Read more...]