Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad … [Read more...]
Why You Should Optimize Your Website
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if Google can read your website correctly and interpret your content then … [Read more...]
What is SEO?
SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the … [Read more...]
Online Advertising Benefits Over Traditional Advertising
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a … [Read more...]
What You Should Know About the Latest Design Trends for 2018
If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people … [Read more...]
Digital Advertising Pays Off: How to Find the Platform that Works Best for You?
Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? … [Read more...]
Google is Crawling Towards You, Are You Ready?
Have you ever searched for anything on Google? Of course, you have! Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often … [Read more...]
Taking Advantage of Reputation Marketing to Gain Customer Trust
Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, … [Read more...]
HAVE A BUSINESS IDEA? DON’T START IT UNTIL YOU’VE ANSWERED THESE TWELVE CRITICAL QUESTIONS!
This is an article Mike Cooch wrote for Entrepreneur.com. I’m just like most other entrepreneurs I know – I have at least three new business ideas before I get out of bed in the morning. And the ideas just keep coming throughout the … [Read more...]
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